Ratrod Studio launch their latest game title Mike V: Do or Die available now on the App Store for the iPhone.

Ratrod Studio Inc., with the collaboration of pro skateboarder Mike Vallely is proud to present this highly anticipated title Mike V: Do or Die (http://www.mikevdoordie.com). This skateboard video game is now

available worldwide for the iPhone and iPod Touch. The game is rated 4+ (for everyone) and can be purchased now on the Apple App Store (http://www.mikevdoordie.com/appstore/download.php).

From skateboard legend to rock star and movie actor, Mike Vallely (http://www.mikevallely.com) is known as a pioneer and innovator in the skateboarding world. Discovered by Stacy Peralta (Z-Boys) and Lance Mountain in the 80s, Mike became the first east coast street skater to emerge on the scene and became an overnight sensation. Mike is also the vocalist for the band, Revolution Mother, and is the host of his own TV show called DRIVE on FUEL TV. Recognized and idolized by skateboard enthusiasts around the world, Mike has long been featured in the Tony Hawk video game series published by Activision including their latest, RIDE.

Mike V: Do or Die focuses on Mike’s path, passions and career. It will feature an overview of his evolution as an individual and his lifelong accomplishments in the history of skateboarding. Players start from the legendary ‘Bones Brigade’ Powell-Peralta era and can improve their skills while gaining experience to unlock exclusive game content including a selection of over one hundred items to choose from. They can customize their character, board, wheels and car.

The game features stunning next generation 3D graphics using the multi-touch capabilities of the iPhone or iPod Touch to simulate an authentic skateboarding experience by using a cutting edge control system to execute over 40 unique tricks ranging from different styles. The players are even able to select their stance and adjust their trucks to fit their riding style.

Online Social Media Use Sharply on the Rise in College Admissions for 2010

Chicago, IL (Vocus) March 22, 2010 -- The skyrocketing use of online social media has now extended to college admission offices, with 62% of colleges planning to dedicate more resources to social media, according to a study released Monday by Cappex.com

(http://www.cappex.com). In addition, nearly half (47%) of college admission departments view social media as important or critically important in their recruitment efforts.

The 2010 Social Media and College Admissions study was conducted in January by Cappex.com, a college search website, and polled 170 college admission officials in both public and private institutions ranging from 56 to 40,000 undergraduates. The study revealed six key findings relevant to colleges currently using or considering social media in student recruitment.

“College admission offices are turning to social media more than ever,” said Chris Long, president of Cappex.com. “Admission offices are realizing the importance of including social media in their recruitment efforts to ensure that they connect with students in an authentic way and in an environment that students prefer.”

“It is about accessibility and authenticity,” an admission officer from a private college said in the study. “Students are able to learn more about the college while also connecting with current students in a genuine and personal way.”

While use of social media in admissions is on the rise, it has not yet surpassed traditional recruiting methods. College fairs and traditional student search mailings continue to take priority in recruitment efforts, the study reported.

Facebook emerged from the study as the social media tool most frequently used by admission offices, with 66% using it on a regular basis. Most admission offices gravitate toward Facebook fan pages because of the site’s overwhelming popularity among prospective students.

A free PDF download of the complete study can be found at http://www.cappex.com/media/EstablishingABenchmarkForSocialMediaUse.pdf